Fraud, Deceptions, and Downright Lies About In What Ways Do Students Compromise Academic Integrity Essay Samples Exposed

Fraud, Deceptions, and Downright Lies About In What Ways Do Students Compromise Academic Integrity Essay Samples Exposed This essay will analyze the value of integrity for the interest of the name of an individual, who's a professional graphic designer. This sort of culture fosters integrity. Possessing academic integrity indicates the willingness to take some time to work on something and do their finest. It is essential for a graphic designer to understand that, it's integrity that results in the decent things in life. IVe done some research on the subject of integrity to receive a form of fly on the wall perspective of how other individuals view integrity. Many significant steps are taken within the academy to accomplish a culture of academic integrity. If you're a person of integrity you are going to be able to entice many people and unique conditions, which conform to your personal values and beliefs. All differences and disagreements do not have to be negotiated. When it may create an agreement, compromise doesn't always resolve issues that contain underlying interpersonal or organizational conflict. Agreeing to a compromise will probably feel as a loss in the event the outcome has a negative influence on them or those they care about. It can be an effective method for managing conflict and differences but it is not always the best choice. in What Ways Do Students Compr omise Academic Integrity Essay Samples Explained The student may consider talking to the Office of Academic Integrity for more details. The initial one is on the ACT's website here. Lies You've Been Told About in What Ways Do Students Compromise Academic Integrity Essay Samples Today travel on the other side of the world in less than 24 hours is a true possibility for many folks. As an example, some students are always concerned with the notion of finishing the work and therefore end up not doing the correct thing. Our students want to observe where they're headed before they can learn the best route to their current and future practices. Many students do not make the most of the extra-curricular opportunities they're currently offered. They are not aware of academic dishonesty. Middle school students feel greater pressure to be dishonest because there's more emphasis on grades. A significant part any policy of Academic Integrity is a very clear communication of the pena lties related to each infraction. Integrity is difficult to explain but a huge part of it is controlled by the values that you decide to have in your life. Academic integrity is guided by different principles that are outlined in the upcoming sentences. Academic integrity cannot only relate to school, but in addition life. Therefore, academic honesty shouldn't be viewed as an exclusive duty of the students. Integrity of someone is assessed, whether the man or woman is being observed by other people or not. In that fashion, an individual who has integrity is thought of as one who has the capability to exercise honest in every portion of her or his life, and honest will be sure that the individual achieves success in life, that will result in happiness. Besides having the ability to attract only customers to your company, a person having a high awareness of integrity is equipped to draw the individuals and life situations, which are thought to be the greatest in the society. It's integrity which I am writing about. Asking students to reflect on their writing process is not just an excellent practice for them, but in addition might permit you a bit of insight into whether they actually wrote the paper. There's no better means of solving your writing problems than to pay a visit to our site. There are a number of ways to prevent the issue of academic dishonesty. Based on this issue and the degree of study of the essay, it's directed to a skilled writer to work on it. The issue is that the essays examples they obtain will likely be irrelevant to what they're doing. Sooner or later, students feel that it is crucial to find help when they need to compose essays. Most students find it challenging to write various forms of essays. New Questions About in What Ways Do Students Compromise Academic Integrity Essay Samples The list isn't exhaustive. No subject or topic is too tough for our professionals to manage. Not only does this make students aware of these policies, it can decrease student questions regarding assignment due dates and other details in the class. Few students believe that it is impossible, if there isn't enough knowledge in working with information. What to Expect From in What Ways Do Students Compromise Academic Integrity Essay Samples? A career isn't the only portion of an adult's life school needs to be sure they have interests and techniques that will aid them in their family members and leisure lives too. The liberal arts are vital to a high quality education since they teach students how to think critically about a wide variety of topics, thus preparing them to tackle any issue which may arise at work. Students who mean to cheat will discover a way, despite our very best efforts. It is far more beyond that, since there are still a score of individuals who, regardless of not having a level, actually succeeded and excelled in their chosen careers. The Honest to Goodness Truth on in What Ways Do Stud ents Compromise Academic Integrity Essay Samples As the administration continues to concentrate on this problem, I believe we'll continue to see excellent returns. Integrity looks like an unattainable trait by many and that's due to how it's so much simpler to get through life taking short cuts and lying.

Heart of Darkness - Metaphorical or Physical Journey

The worth of any physical journey can be measured by the value it has to the traveller; by the psychological, moral and philosophical insight gained during the course of travel. This is especially valid for a trip of such immense significance as the one undertaken by the narrator in Joseph Conrad’s Heart of Darkness, Marlow, as he travels along the Congo River in Africa. The symbolic importance of the Congo River is paramount throughout the novella; however, it is equally important to consider the role of the river on which the tale is told – the Thames, the centre of the nation that dominated colonial expansion. Both rivers offer a platform of observation of their respective societies – allowing Marlow to remain independent from these†¦show more content†¦This motif of white is repeated throughout the novel, especially in Brussels where Marlow mentions the ‘starched white affairs’ of the Company uniforms, and near the end of the text descri bes the corpse like ‘Intended’ as having a ‘pale head’, ‘ashy halo’ and a fireplace of ‘monumental whiteness’. Marlow who is described as being ‘in the pose of a meditating Buhhda’ sees a different connotation to the white (just as white is associated with death and mourning in Eastern philosophy). Whilst Marlow sees and experience this hypocrisy first hand in Europe, on the Congo River, he observes an almost cinematic stream of images of temptation and sordidness, with the River acting as a ‘moral buffer’ for him, as his perceptions of humanity and morality change. This change in Marlow’s nature happens through the characterization of Africa as a living hell which Conrad (through Marlow) achieves by continual allusions to the ‘Inferno’ in Dante’s Divine Comedy, which details the persona’s own journey into the centre of the earth and through the nine circles of hell. This is most effectively achieved when Marlow admits to his listeners: ‘I felt as though, instead of going to the centre of a continent, I were about to set off for the centre of the earth.’ This is paralleled when Marlow visits the company Offices and describes his assignment as going ‘dead in the centre’ (again invoking deathly overtones), w hich also explicitly references Dante. Like Marlow’s morals and philosophy, theShow MoreRelatedEssay on journeyhod Journey Motif in Heart of Darkness and Jasmine1046 Words   |  5 PagesJourney Motif in Heart of Darkness and Jasmine  Ã‚  Ã‚  Ã‚      In Joseph Conrads Heart of Darkness and Bharati Mukherjees Jasmine, the physical journey represents the setting for the psychological journey that both main characters undergo. Each stage of the journey is correlated to an emotional insight, and the implications are great enough to incur a change in the protagonists lives. Through the discovery of distant lands and foreign ideas, Marlow and Jasmine are prompted to look internally to findRead MoreSignificant Elements Of Joseph Conrad s Heart Of Darkness1326 Words   |  6 PagesConrad’s novella ‘Heart of Darkness’ are appropriated into Francis Ford Coppola’s film ‘Apocalypse Now’ in the setting of the jungles of Vietnam during the Vietnam War. 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As Conrad said, â€Å" my task which I am trying to achieve is, by the power of the written word to makeRead MoreHeart of Darkness Essay4410 Words   |  18 PagesThe Visions of Light Vs Darkness When Joseph Conrad composed Heart of Darkness he created a literary masterpiece which embodied the essence of light contrasting with darkness. Throughout the novel Conrad constantly utilizes the images of light and dark and uses them to mold a vision, which the reader is then able to use to decipher the literal and metaphorical meanings of the novel. As Conrad said, my task which I am trying to achieve is, by the power of the written word to make you hear, toRead MoreAnalysis Of Hollow Men And Heart Of Darkness 1464 Words   |  6 Pagesstructure reveals the fractured ‘Hollow men’. In the epigraph, Elliot alludes to the Conrad’s novella ‘Heart of Darkness’, which presents the corrupts nature of Kurtz and Guy Fawkes. 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Spring is describedRead MoreHeart Of Darkness By Joseph Conrad And The Portrayal Of Women1679 Words   |  7 PagesLucia Zhu Heart of Darkness by Joseph Conrad and the Portrayal of Women Joseph Conrad’s novella Heart of Darkness is an adventure tale about the narrator’s journey through the mysterious Congo River. Marlow, the narrator, becomes a sea captain as he travels the world in a steamboat. His journey starts from the Thames River in England to deep in the Congo River of Africa. Marlow’s mission is to locate and retrieve Europe’s best agent–Mr. Kurtz. As the search for Kurtz proves to be both horrifyingRead MoreAnalysis Of Kafka On The Shore1852 Words   |  8 Pagesthe spirit world. With this, Murakami explores human existence through three planes: the subconscious, the literal, and the metaphysical. As a whole, Kafka on the Shore is a commentary on the nature of human existence and the insignificance of the physical condition, made through the lens of magical realism. The fundamental basis of this analysis lies in said planes — and for this reason, the following model is imperative: consider an hourglass shape, with the metaphysical existence in the broad topRead MoreJourney - Life of Pi, Journey to the Interior, the Red Tree Essay1482 Words   |  6 PagesPRACTICE ESSAY How has your understanding of The Journey been shaped by your study of the set text, ONE text from the Stimulus Booklet and at least ONE text of your own choosing? My understanding of The Journey is that journeys are essentially the only way to find what one is searching for and this will eventually lead to self discovery. Journeys allow individuals to extend themselves physically, mentally or emotionally as they face challenges. This understanding of mine has been shaped byRead MoreEssay about Apocalypse Now1649 Words   |  7 Pagesnot want to diminish my praise for the movie, but rather, acknowledge the fact that my knowledge of foreign movies is limited. I first saw Francis Ford Coppulas Apocalypse Now in a high school literature class after reading Joseph Conrads Heart of Darkness, the story from which the movie was derived. After viewing the movie the first time, it was clear to me that Apocalypse Now was something special, not only superior to the mindless drivel that permeates much of what is produced by Hollywood

The Escape Essay Example For Students

The Escape Essay Daniel started talking; I have lost seventeen years of my life in this God damn place, I even got used to this place he stopped. A water droplet came out of his eye and he continued, I dont want to spend another night in this place I would do anything to get out of this hell. Thomas was just standing there and listening. We will go somewhere down there to Mexico or to the South Pacific and get a little place and live there for rest of our lives. The only thing I have learned in this place is to work for someone else, but we gonna work for ourselves not for anyone else. Thomas shook his shoulder and said I know, I know. Just be patient for another He looked at his watch and continued eight and a half hours They sat on the floor quietly just imagining things. They were sitting there for another hour. Then they were forced to go to the laundry room. They were working there for four hours, but for Thomas and Daniel it was the longest four hours in their lives because they just could not wait to escape from the prison. Then they went to have a dinner. The dinner room was very big and dirty. The tables were made of wood some had parts of wood sticking out. They had potatoes and piece of black, thick and very tough meat. They were sitting in silence with some of their friends. They were trying to hide that they were going to escape. Finally it was ten oclock. They were sent to their cells. Thomas tried to keep his cell neat, but it was very messy. He had two posters of sexy ladies hanging on the wall. On the shelves he had lots of magazines about freedom, sports and houses. He also had a little mirror hanging on the wall. Daniels room was also dirty. He also had a poster of a sexy lady hanging on the wall. On the shelves he had books: A Holy Bible and books about prisoners who escaped from jail. After about 40 minutes the lights were turned off. They were just sitting on their beds in silence. They looked very nervous. Daniel was praying. It was 11:20 p. m. They waited for 12:00pm until everyone goes to sleep. They sat on their beds for 40 minutes and then got up. Then Daniel took off the poster from the wall. Under the poster was a hole big enough for him to fit through. He went through and went to Thomass cell. They took a poster off Thomass wall and under this poster there was a hole about 10 metres deep. They took a big breath and went through. They got in a big room with a sewage pipe in there. They took two rocks from this room, which they have left a month ago. They took the rocks and started to hit the sewage pipe to make a hole so they could get in there. They were hitting it for couple of minutes and finally they made a hole big enough for them to get into the sewage. When got in they could not stand the smell. They tried to keep their mouth closed. They could not breathe or talk. The dirty mouths went into their mouth but they did not stop. After about twenty minutes they reached the end of the sewage. They went out where new life was waiting for them.

Verbal Learning Research Paper Essays - Cognitive Science

Verbal Learning Research Paper Verbal Learning 1 Running head: Comparison of High and Low Similarity Verbal Comparison of High and Low Similarity Verbal Learning Retention in College Students Jenny A. Rosario Hunter College in City University of New York Verbal Learning 2 Method Participants The participants were 1 white male and 1 black female ages 21 and 26, respectively. The male participant, who was tested with the High Similarity (HS) condition, knew four languages (Russian, Polish, French and English). The female participant, tested with the Low Similarity (LS) condition, knew two languages (English and French). Although both participants were college students, they varied in the number of years they had been in school, the male was an undergraduate junior and the female was working on her second bachelors. Both participants were honor students. The final results for this experiment were all of the data pooled from the students in my experimental class. Each student contributed two additional participants to the experiment. These participants were 13 males and 13 females ranging in ages from 15 to 44 years olds (M = 25). Education ranged from 12 years to 23 years of school (M = 15.2). Half of these participants were given the HS task and the other half were given the LS task. As it turns out, the group given the HS task were older (M =27) and more educated (M =16.28) than the group that was given the LS task (M =23 years old and M =14.14 years of education). Apparatus Before the experiment, I prepared 11stimuli cards with one of the following nonsense syllable in each: FAP, ZET, KIB, XEL, ROF, GEV, LOZ, BEX, NAJ, WEM and PIV in that order. I prepared a second set of 11 cards I would later use only with the Verbal Learning 3 participant doing the HS condition. These were paired words where on one side I wrote the pair of words and on the other side I only wrote the first stimuli word. The words were paired in the following manner: DOG-GAK, TAN-XOM, CAR-VUR, BAT-SEJ, WAR-DEH, BUN-KAL, NET-TEG, HOG-XEN, FIN-YEC, GUN-LOF, and PAD-BIW. All syllable words were hand printed on 3x5in index cards, 22 cards in all were used. I also prepared, on regular lined paper, instructions and places where each participant could write down any necessary answers, or use as scrap paper for the LS condition. Aside from that, the only other item used was a watch with a second hand to keep track of time. Procedure To begin the experiment, I met with each participant (at separate times) in a quiet room where the participant could sit comfortably and concentrate for the experiment. Before we began, I asked each subject to sign an informed consent. Both subjects agreed to the conditions and signed the form. I then sat across from the participant at a table (about 3ft away), asked the subject if they were ready, and began showing them the first list of words. In my HS and LS condition, I displayed each card for 4 sec once and asked the participant to anticipate what the next card would be before I presented it. I manually recorded each of the responses the participant gave me. I continued to repeat the list until the participant successfully predicted the list once. To my HS participant, I proceeded to show the second list with the paired word-nonsense word. After presenting the list once, I turned the cards over, showed the participant the stimulus word and asked the participant to tell me what the paired word was. In this part Verbal Learning 4 of the experiment, however, there was a 15min time limit, regardless of whether the participant could memorize the list. Once the 15mins were up, I gave my participant a sheet and asked him to list all the words that he could remember from the original list. As it happened, my participant was able to correctly recall all 11 words, had he been unsuccessful, I would have had to re-teach him the list and record how many trials it took him to relearn it. To my LS participant, I asked her to list all prime number from 1-100. Because she finished this exercise before the 15min were up, I had her do various addition and division problems using the prime

Inclusional Best Practices, Supporting Inclusion

Inclusional Best Practices, Supporting Inclusion The inclusive classroom means that all students have the right to feel safe, supported and included at school and in the regular classroom as much as possible. There is ongoing debate about placing students completely in the regular classroom. Views from both parents and educators can create a great deal of anxiety and passion. However, most students today are placed in agreement with both parents and educators. Often, the placement will be the regular classroom as much as possible with some cases where alternatives are selected. The Individuals With Disabilities Education Act (IDEA), amended version 2004, does not actually list the word inclusion. The law actually requires that children with disabilities be educated in the least restrictive environment appropriate† to meet their â€Å"unique needs.† The least restrictive environment typically means placement in the regular education classroom which typically means Inclusion when ever possible. IDEA also recognizes that it is not always possible or beneficial for some students. Here are some best practices to ensure inclusion is successful: An Overview of the Inclusive ClassroomIn the inclusive classroom, it is important that the teacher fully understands the learning, social and physical needs of the students. A teacher has a special role to play when trying to maximize learning potential for students with special needs. It becomes the educators role to create a welcoming environment and provide students with ongoing opportunities to learn, share, and engage in all classroom activities. Determining what alternate assessment needs to occur is another area where the educator needs to make changes to specifically support the student in the regular classroom. Preparing Students for the Inclusive ClassroomThis checklist helps both parent and teacher prepare the student for the inclusional classroom setting. The child needs to know what to expect, equally important is to ensure that there are no surprises.The Inclusional Classroom ChecklistI am a big fan of checklists. This checklist provides educators with guidance about m aximizing success for students in an inclusional setting. There are 12 key items that will guide the establishment of a successful inclusional setting. Each item points to some form of action which will be key in maximizing sucess for the student with special needs. Youll find that the checklist includes strategies for academic, social and physical success. Using Peer Support in the Inclusive ClassroomPeer support is one of the most essential ingredients in the inclusive classroom setting. Peer support helps to build rapport and a sense of belonging and community among students. Students with special needs often become the targets for inappropriate behavioral conduct from other students, however, by education the whole class and having members of the class become peer supporters, the problem of teasing is often minimized. How To Reach and Teach all Students in the Inclusive ClassroomIt always helps to have great resources to help out. Without a doubt, this resource is my favorite! The pages of my book are dog-eared, marked up and highlighted. I have come across and read many books and articles about inclusion but this book is the practical one that my colleagues all agree on as needing at their fingertips. Some food for thought regarding some of the challenges of the full inclusional model include: How can you ensure that the student relationsips in your class are not superfical?How will you provide intense one to one instruction? Time for this is often greatly reduced.How will you ensure that equal rights are in place for all students?Sometimes youll be faced with research that suggests the inclusional classroom may not be as successful based on the specific needs of the student.Many parents want both inclusion and alternative settings. Sometimes the full inclusional model just wont support all the needs. Although inclusion is the preferred approach, it is recognized that for a number of students, it is not only challenging but sometimes controversial. If you are a special education teacher, there is no doubt that you have discovered some of the challenges of inclusion.

How to Make Glow-in-the-Dark Drinks

How to Make Glow-in-the-Dark Drinks Have you ever wanted  to make a glowing cocktail? There isnt a safe chemical you can add to make a drink glow in the dark on its own.  There are several edible substances that glow brightly from fluorescence under black light or ultraviolet light. To work the magic, simply add black lights to light your own glowing concoctions. Key Takeaways: Glow in the Dark Drinks There is no chemical that may be safely mixed into drinks to make them glow in the dark.However, many safe liquids glow (fluoresce) under black or ultraviolet light. Of these, the brightest glow is produced by tonic water, which appears blue.Without a black light, drinks may be made to appear to glow using presentation tricks. You can use a glowing glass, ice cubes containing small lights, or use a glow stick as a stirrer. If you want to make glowing drinks, get a pocket-sized black light (ultraviolet lamp) and take it shopping with you. Shine the light on products and look for a glow. Note that the glow may be a different color from the product. Also, you will discover many plastic containers are highly fluorescent. Here is a list of beverages and additives that reputedly glow in the dark under black light. Absinthe and Blue Curacaoâ„ ¢ contain alcohol, but the other items can be used for any occasion. Some fluorescent and phosphorescent substances will glow for several seconds after the light source is removed. Blue raspberry Little Hugsâ„ ¢ (kiddie soft drink)Mountain Dewâ„ ¢ and Diet Mountain Dewâ„ ¢Ã‚  Tonic Water (or any drink containing quinine glow blue)Many sports drinks (especially those with B vitamins such as Monsterâ„ ¢ energy drinks)AbsintheBlue Curacaoâ„ ¢Some bright food colorsCertain flavors of gelatinVitamin B12 (glows bright yellow)Chlorophyll (like from spinach juice, glows blood red)Milk (yellow)Caramel (pale yellow)Vanilla ice cream (pale yellow)Honey (golden yellow) Of these options, tonic water glows the most brightly under black light. Cranberry juice is not fluorescent, but it may be mixed with tonic water to offset the flavor and tint the blue so it appears purple or reddish. Clear soft drinks typically appear to glow under a black light because the bubbles from the carbonation reflect back the visible portion of light from the lamp. Tonic water glow bright blue under black light. Photo by Cathy Scola / Getty Images Make Drinks Appear to Glow You can make any drink appear to glow by using glowing products: Use glow sticks as cocktail stirrers. Simply snap the glow stick before serving the drink. The glow from the stick will illuminate the liquid. Now, while the oily liquid inside glow sticks is nominally non-toxic, it tastes truly awful. Check the glow stick for damage before placing it in a drink. Also, do not microwave the stick prior to use. Some people do this because the heat makes the glow brighter (although it doesnt last as long). Microwaving glow sticks can cause damage to the appliance and may cause the stick to break open.Add a glowing ice cube. If you have a black light, try ice cubes made using tonic water. Tonic water fluoresces bright blue. Another option is to freeze a small light into the water to make a true glowing ice cube. A simple method is to enclose an LED glowie inside a small zipper plastic bag. All you need is a coin battery, an LED (in the color of your choice), and a small bag. Another option is to use a glowing plastic ice cube. These are available in some stores and online. Basically, you chill the ice cube and turn on the light before adding it to a cocktail. Two advantages are that the luminous cubes are re-usable and they dont melt and dilute the drink. Some types of LED glow cubes can display multiple colors or even morph between them. Use a glowing glass. With a black light, simply use a fluorescent plastic glass. These are widely available at grocery and liquor stores. You could also add a light to a regular glass or purchase special glasses that contain lights.Add phosphorescent objects to the drink. There are many plastic glow-in-the-dark objects that may be added to drinks. Stars are the obvious choice! Source Zhejiang Guangyuan Toys Co., Ltd. Glow Stick Light Material Safety Data Sheet.

Googling Out of Control Case Study Essay Example | Topics and Well Written Essays - 2250 words

Googling Out of Control Case Study - Essay Example In the modern day context, culture has a major role to play supporting different business organisations to fulfil their respective predetermined business targets. The significant concern of organisational culture is regarded as a valuable aspect that includes norms, rules, values as well as working systems of the organisations. The behaviour of employees is considered to be the other vital aspect that is included in the culture of an organisation. It has been apparently observed that every organisation has its own approach towards building an effective workplace culture. Organisation culture is directly responsible for enhancing the overall performances of the organisations by a greater level. In this regard, the example of Google Inc. will depict a clear picture based on the above mentioned facts. It has been viewed in this similar background that Google possess a working culture in its workplace that gives maximum liberty to its employees concerning dress, eat and behave as well as to perform in accordance with what they desire. This can be regarded as one of the vital and the major reasons for the effective performance of the company throughout the globe. With this concern, this paper intends to elaborate and critically analyse the organisational culture and â€Å"Googley way of working†. Brief Overview of the Company (Google) Google Inc. is popularly known as one of the most widely used search engines of the world. It was established in the year 1998 as a global technology company which mainly focuses on improving the approach through which people acquire relevant information about any subject matter or topic. In the year 201, the company shifts its area of focus on search and advertising through which the company succeeded to attain substantial revenues. It has been learnt that the company was founded by the duo of Sergey Brin and Larry Page who were students in Stanford College. The prime motto of the company is to organize and provide all the information and make accessible to all people throughout the entire globe. The company has its official headquarter in California and operates in almost different corners of the globe. It has gained the reputation to be called as the leading search engine of the world (Google, 2013). Critical Analysis of the Organizational Culture of Google and its Way of Working Organisational culture is regarded to be one of the vital aspects that directly impose significant impact upon the overall performance of the companies by a considerable level. The notion i.e. organisational culture is typically regarded as the collective behaviour of the people belonging to any particular organisation. It has been viewed that cultures of any organisation encompasses values, norms, beliefs and working system among others. An organisation is identified from its culture which needs to be effectively organised. Organisational culture may be defined as shared value that preserve by members of any organisation so that it can present itself differently from other organisations. Different organisations possess dissimilar sorts of organisational culture. There pertain numerous characteristics that can be observed to be involved in the formation of an effective organisational culture. In this similar context, innovation and risk taking approach of the employees is amid the v ital characteristics of an organisation’s culture. Detailed analysis of a particular task is another feature of organisational culture. The degree to which the employees of any organisation give attention in every detail is also a part of organisation culture. Furthermore it has also been noted that working in teams and delivering desired results are

ITALIAN ROMAN MOVIE Essay Example | Topics and Well Written Essays - 1750 words

ITALIAN ROMAN MOVIE - Essay Example De Sica’s perspective of Italy and the neorealist elements of the film are explored at the last section of this paper. 1. Vittorio de Sica’s Life Vittorio de Sica, born on July 7, 1902 and died on November 13, 1974, was a director, actor, and a leading figure of the Italian Neorealist movement (Britannica Online). He used to be a theater actor who loved performing light comedies before establishing his company, and eventually becoming a director (see fig. 1). De Sica acted in about 150 films and directed 35 films of which the most critically acclaimed was â€Å"The Bicycle Thieves†. As handsome as he was, he played leading man roles in films like â€Å"What Rascals Men Are!† One of his films, â€Å"Umberto D.†, didn’t do well in the box-office although it was one of his finest works. Jason Ankeny stated that â€Å"De Sica's career as a filmmaker was critically damaged† (New York Times Online). He went on to act in different films which include â€Å"A Farewell to Arms†, â€Å"It Happened in Rome†, and â€Å"Indiscretion of an American Wife†. He returned to directing in the 1960’s and created the films â€Å"La Ciociara†, â€Å"Ierri, Oggi, Domani†, and â€Å"Caccia alla Volpe† which were critically acclaimed and award-winning. Fig. 1. Vittorio de Sica; Holocaust; Dan.Romascanu.net, n.d.; Web; 7 March 2011. 2. Vittorio de Sica and the Neorealist Movement â€Å"The roots of Neorealism—an emphasis upon simple, honest story lines, a documentary style, the frequent use of children as protagonists, on-location shooting, social themes, and faith in the brotherhood of man† are displayed in De Sica’s films (Britannica Online). As one of the founders of the neorealist movement, De Sica stayed true to the ideals of neorealism which was reflected in a lot of his films. Budget constraints led him to shoot on location, employ untrained actors, and appropriat e simple camera work. â€Å"The Bicycle Thieves† was a simple story that resonated the themes of poverty, economic standing, and class differences. â€Å"Though critical favourites, the films of the Italian Neorealist movement never attained popular acceptance† (Britannica Online). I think the reason behind this was that people were not brave enough to face the realities of life that De Sica showed in his films. He was showing poverty, helpless men, suffering women, etc. which were all hard to bear seeing on screen. His films, I think, also somehow criticized Italian society. He displayed the weaknesses and vulnerabilities of Italian people on screen. â€Å"The Bicycle Thieves† in one scene at the restaurant showed how rich people indulge in drinking and eating while a lot of their countrymen are suffering in poverty. The film also showed the lack of police power as represented when Antonio reported the missing bicycle. But the greatest critique of the movie, I think, is the representation of a man who is slowly losing his dignity because of poverty. The young man who stole the bicycle was the most obvious representation of that. In the last scene of the movie, however, we see Antonio steal a bicycle himself and eventually lose all that he had – dignity and honor. And the cycle of poverty continues. The Italian society must play its part, then, in order to rise above the difficulties of poverty. 3. Postwar Italy Diana Pinto stated that â€Å"Italy in the postwar period has experienced a tormented social and political development spanning the entire gamut of western hopes and

Types of Channels in Marketing Essay Example for Free

Types of Channels in Marketing Essay Most businesses use third parties or intermediaries to bring their products to market. They try to forge a distribution channel which can be defined as all the organisations through which a product must pass between its point of production and consumption Why does a business give the job of selling its products to intermediaries? After all, using intermediaries means giving up some control over how products are sold and who they are sold to. The answer lies in efficiency of distribution costs. Intermediaries are specialists in selling. They have the contacts, experience and scale of operation which means that greater sales can be achieved than if the producing business tried run a sales operation itself. Channel levels consist of consumer marketing channels or the industrial marketing channels. A factor common among both channel levels is that both include the producer as well as the end customer. 1) Zero Level channel / Direct Marketing Channel – Consists of a manufacturer directly selling to the end consumer. This might mean door to door sales, direct mails or telemarketing.  Dell online sales is a perfect example of a zero level channel marketing. 2) One Level channel – As the name suggests, the one level channel has an intermediary in between the producer and the consumer. An example of this can be insurance in which there is an insurance agent between the insurance company and the customer. 3) Two level Channel – A widely used marketing channel especially in the FMCG( fast moving consumer goods are products which are sold at a relatively low cost and are sold quickly) and the consumer durables industry which consists of a wholesaler and a retailer. ) Three level channel – Again observed in both the FMCG and the consumer durables industry, the three level channel can combine the roles of a distributor on top of a dealer and a retailer. The distributor stocks the most and spreads it to dealers who in turn give it to retailers. Number of intermediaries There are three broad options intensive, selective and exclusive distribution: Intensive distribution aims to provide saturation coverage of the market by using all available outlets. For many products, total sales are directly linked to the number of outlets used (e. g. igarettes, beer). Intensive distribution is usually required where customers have a range of acceptable brands to chose from. In other words, if one brand is not available, a customer will simply choose another. Intensive distribution is appropriate for products such as chewing gum, candy bars, soft drinks, bread, film, and cigarettes where the primary factor influencing the purchase decision is convenience. Industrial products that may require intensive distribution include pencils, paperclips, transparent tape, file folders, typing paper, transparency masters, screws, and nails. Selective distribution involves a producer using a limited number of outlets in a geographical area to sell products. An advantage of this approach is that the producer can choose the most appropriate or best-performing outlets and focus effort (e. g. training) on them. Selective distribution works best when consumers are prepared to shop around in other words they have a preference for a particular brand or price and will search out the outlets that supply. Selective distribution may be used for product categories such as clothing, appliances, televisions, stereo equipment, home furnishings, and sports equipment. Exclusive distribution is an extreme form of selective distribution in which only one wholesaler, retailer or distributor is used in a specific geographical area. Products such as specially automobiles, some major appliances, certain brands of furniture, and lines of clothing that enjoy a high degree of brand loyally are likely to be distributed on an exclusive basis. This is particularly true if the consumer is willing to overcome the inconvenience of traveling some distance to obtain the product. Usually, exclusive distribution is undertaken when the manufacturer desires more aggressive selling on the part of the wholesaler or retailer, or when channel control is important, exclusive distribution may enhance the products image and enable the firm to charge higher retail prices. Terms and Responsibilities of Channel Members * Price policies: This out the price at which middlemen will get the product from the manufactures and the discount schedule. It also mentions the price at which middlemen may sell the product. Condition of sales: The manufacturing firm stipulates mode or payment terms. For example, some firms ask middlemen to put a deposit with them. Some other firms insist payment to reach them on the day the intermediary takes physical possession of the goods. Others may accept a letter of credit as a payment mode . Credit policy of the manufacturer stipulates the period in which it must get paid. * Territorial Rights: The manufacturer should spell out the territorial jurisdiction of each of the distributor to avoid any territory jumping. This will also help in the distributor’s evaluation.

Biography of Adolf Hitler Essay example -- essays research papers

Adolf Hitler Introduction Hitler, Adolf (1889-1945), German political and military leader and one of the 20th century's most powerful rulers. Hitler converted Germany into a fully militarized society and launched World War II in 1939. He made anti-Jewish culture a top priority of his lies and policies and built the Nazi Party into a mass movement. He hoped to conquer the entire world, and for a time dominated most of Europe and much of North Africa. He founded sterilization and euthanasia measures to enforce his idea of racial purity among German people and caused the deaths of millions of Jews, Roma (Gypsies), Slavic people, and many others, all of whom he considered inferior. Early Years Adolf Hitler was born in Braunau am Inn, Austria-Hungary, in 1889. Hitler had a comfortable childhood. His grades at school were above average and it was decided that he would attend a secondary school that prepared students for further studies and emphasized modern languages and technical subjects, at the school which was called a Realschule. However, Hitler and his father strongly differed over his career plans. His father wanted him to enter the public service. Hitler insisted on becoming an artist. So Hitler did poorly in Realschule, having to repeat the first year and improving very little from then on. During this time, Hitler began to form his political views: a strong sense of German nationalism, the beginnings of anti-Jewish culture. Like many German-speaking citizens of Austria-Hungary, Hitler considered himself first and a pure German. The death of Hitler?s father in January 1903 changed everything. The family income was adequate to support Hitler, his mother, and his sister, but the absence of a dominant father figure alte... ... of Europe, the war hastened the end of colonial empires and the emergence of the new Jewish state of Israel. It also brought about the creation of new international organizations like the United Nations that might prevent such wars in the future. Ironically, these developments were the exact opposite of what Hitler had hoped for. His ambition to make Berlin the capital of the world was not realized, and the enormous buildings he started designing for it in the 1920s were never built. Hitler combined organizational and manipulative talents with great cunning. He was simultaneously obsessed with fantastic visions and blinded to reality by those very visions. However, many Germans shared at least a portion of those visions. This support made it possible for Hitler to use the resources of Europe's second largest population and most advanced economy to pursue his dreams.

Romeo and Juliet – Fate

What effect does the theme of fate have on the play ? Romeo and Juliet is a tragic love story where the two lovers meet their unfortunate deaths caused by their feuding families and forbidden love. The play encircles the vital theme of fate, as demonstrated by a series of events that occur. Firstly, the sheer birth of the â€Å"pair of star-cross’d lovers† into controversial families is an act of fate. â€Å"the fearful passage of their death marked love† purely advises the audience that both characters would meet their deaths. Located within the prologue, these lines commence the play, jolting it into motion. Shakespeare explores the theme of fate by rendering the audience wonder, to what extent we are able to control our actions. Additionally, the actual meeting of Romeo and Juliet is also an example of fate. At this point, the audience would be torn in two directions. They should be gazing in awe at their true love at first sight, but dread overtakes, as this encounter would eventually lead both to their deaths. Until death, does their fate continue to pursue and Shakespeare once again questions our ability of free will. â€Å"a plague on both your houses† Mercutio exclaims, striking a chord of Romeo and Juliet’s fate. When Mercutio is accidentally slain and as a consequence, Tybalt is killed, a forewarning materializes regarding the lovers’ downfall. After banishment from Verona as a penalty for slaughtering Tybalt, Romeo shouts â€Å"O, I am fortune’s fool†, which confirms fate would control his destiny. Furthermore, fate takes a strike when Friar John was unable to deliver the letter to Romeo on time, therefore leading him to believe in Juliet’s death. Within this love story stars are employed as the metaphor of fate. After Romeo realizes that Juliet is ‘dead’ he cries â€Å".. then I defy you, stars! † In conclusion, â€Å"Romeo and Juliet† validates the theme of fate proficiently as Shakespeare carefully establishes the characters and plot contained by it. Without fate, this unfortunate story would fail to possess such a dramatic emotional outcome on its audience.

And The Band Played On Essay

And The Band Played On, is a movie which tells the story of the beginning of AIDS (HIV disease). In the movie we are able to see first-hand the scientific and political aspect of the disease, as well as a few stories of those who died from the disease. Right from the beginning of the movie, it can be inferred that Don Francis is a passionate man, and was greatly changed by his visit to Africa. Therefore, the passion with which he works to figure out how AIDS (HIV disease) works, is nothing unexpected. And the ways in which he spreads his passion, for example when his outburst in the meeting with the blood bank industry leaders, shows again how much he truly cares. My personal opinion about his outburst is that he was right to speak up, to speak the truth, to speak exactly what needed to be said. While it was not very diplomatic of him to shout at them, Don is just such a passionate person that he could not contain himself. After the outbreak, Jim told him that his little outburst had cost the CDC credibility and made them seem childish, which I can understand where he is coming from, as Jim was in charge of the political aspect of everything that came from the CDC. For Jim this probably caused him many problems, but regardless of a ny consequences, what Don said was true. The blood banks were too focused on making money and not about the care for their patients, they wanted to play the numbers game, claiming that the cost was too high and would only save a small number of people. Don realized what was happening and called them out on it, to the point of humiliation almost. The American governments stand on the issue of HIV/AIDS was honestly stupid as can be. While the disease was strictly in gay men, they felt no need to be involved. And when it did begin to spread to hemophiliacs, iv drug users, and anyone who received a blood transfusion with infected blood, they still sat on their butts and refused to move. They acted out of fear, making HIV/AIDS out to be something you could contract just by being near someone who had it. Furthermore, the government and many others including some churches, viewed this as simply a moral issue. There were people claiming that this was God’s  way of punishing these people for their inappropriate lifestyle. Because of this, the fact that disease began in only gay men, and the media termed it gay related immune deficiency, government simply felt no push to do anything. The only way for things to change was for other people besides gay men to get infected, or for straight people to speak up. Well of course people other than gay men began to become infected so they had to do something. I firmly believe that had this disease either begun in heterosexuals or affected heterosexuals and homosexuals at the same rate, that the strides made to learn about the disease would have been doubled, even tripled. Government would have poured money into research on the disease, without even thinking about it because they would have been afraid of becoming infected themselves. When it first began, America thought it to be a gay only disease, that no one else could get it. But anyone can become infected. My favorite character in the movie was without a doubt Don Francis. Just the way we see him evolve and change, from Africa to the CDC, and the fact that it seems the audience is the only one who knows exactly what Don saw in Africa and how much it haunts him. I think that is why he works so hard, he doesn’t want to be too late, like he was in Africa. His passion for his work encourages me and I hope to have the same passion for my work one day. A character that I did not like so much was Robert Gallo. As an actor I believe Alan Alda was excellent, but the character he portrays makes my blood run cold from the moment he was introduced. Had it not been for him, HIV/AIDS research would have been so much faster, but because Gallo was more concerned about the profits and credit from the discovery of the virus, things were not as quick. Perhaps the reason Gallo cared more for money and was not as passionate about saving these people is because he, unlike Don Francis, did not have a life-changing moment in the story. Don saw the damage done by the ebola virus and therefore more than anything did not want to see the AIDS virus (HIV disease) become the same thing. References: Schulman, A. S. (Writer) (1993). And the band played on [DVD].

Rape of Nanking essays

Rape of Nanking essays Although many people thought that the World War II started in Europe, it actually had roots in Asia with the rape of Nanking. Between December of 1937 and March 1938, at least 369,366 Chinese civilians and prisoners of war (POWs) were slaughtered by the invading Japanese troops. An estimated 80,000 women and girls were raped; many of them were then mutilated or murdered. Thousands of victims were beheaded, burned, bayoneted, buried alive, or disemboweled. To this day the Japanese government has refused to apologize for these and other World War II atrocities, and a significant sector of Japanese society denies that they took place at all. It all started in the early 1930s when Japan began its industrial revolution. They were made up of 142,270 square miles, much of it barren, and they had to feed over 6 million mouths. What they couldnt understand and believed was unfair was the fact that other countries such as Australia and Canada have more than 3 million square miles to feed 6.5 million people each. They fought the injustice of it all since these countries werent even making the most of the land that they had like the Japanese were. The Japanese felt China their manifest destiny as America did the west many years ago. They felt they needed to free Asia and allow them to prosper, since they were considered the 3rd largest power in the world at the time. With all the new technology that Japan has now, the Japanese government found itself anxious to use it to build a better society. But there was great influence by the people to use the nations military superiority over its neighbors. They wanted to start a foreig n conquest. And so it was. Every economical and political obstacle to Japans divine mission was destroyed and the plan to free Asia was underway. In 1932, a group of naval officers launched a terrorist attack in Tokyo that killed Prime Minister Inukai Tsuyoshi and attempte...

How to Stay Safe in College

How to Stay Safe in College Staying safe while youre in college doesnt have to be complicated. These fifteen tips can be done with minimal effort and can avoid lots of problems later. Top 15 College Safety Tips Make sure the main door to your hall or apartment building is locked at all times. You wouldnt just leave the front door to your house open, would you? Dont let anyone into your hall or apartment building that you dont know. Not letting someone in doesnt make you look like a jerk. It makes you look like a good neighbor and, if the person is supposed to be in your hall, theyll be grateful for it. Make sure your room door is locked at all times. Yes, this even means when you run down the hall to borrow a book or hop in the shower. Be careful with your keys. Also, if you lose them, dont depend on your roommate to keep letting you in, thinking that your keys will just pop up. Pay the fine and get a new set. If you have a car, lock it. It seems so easy to remember, yet its so easy to forget. If you have a car, check on it. Just because you havent been using your car very much this semester doesnt mean someone else hasnt! Get a locking device for your laptop. This may be a physical lock o r some kind of electronic tracking or locking device. Watch your stuff in the library. You may need to take a quick run to the vending machines to clear your mind...just as someone happens to walk by and see your iPod and laptop unattended. Keep your windows locked. Dont be so focused on locking your door that you forget to check the windows, too. Put emergency numbers in your cell phone. If your wallet is stolen, will you know what phone number to call to cancel your credit cards? Put important phone numbers in your cell so that you can call the moment you notice something is missing. The last thing you want is someone cashing in on the money youve been budgeting for the rest of the semester. Use the campus escort service at night. You may feel embarrassed, but its such a smart idea. And besides, who wouldnt want a free ride?! Taking a friend with you when going out at night. Male or female, big or small, safe neighborhood or not, this is always a good idea. Make sure someone knows where you are at all times. Heading to a club downtow n? Going out on a date? Theres no need to spill all the intimate details, but do let someone (a friend, a roommate, etc.) know where youre going and what time you expect to get back. If you live off-campus, send someone a message when you get home.  If youre studying for finals with a friend late one night at the library, make a quick agreement that youll text each other you get home later that evening. Know the phone number for Campus Security.  You never know: you may need it for yourself or for something you see from far away. Knowing the number off the top of your head (or at least having it in your cell phone) may be the most important thing to remember during an emergency.

International Product Life Cycle Essay Example | Topics and Well Written Essays - 1000 words

International Product Life Cycle - Essay Example The firm with the innovative product serves the home market first and then exports the product to foreign markets. This point can be clearly supported by the following statement. Many of the products found in the world's markets were originally created in the United States before being introduced and refined in other countries. In most instances, regardless of whether a product is intended for later export or not, innovation is initially designed with an eye to capture the U.S. market, the largest consumer nation. In the second phase, production starts in foreign countries either through licensing or re-engineering of the product. Importing countries in the initial stages, generally, wealthy countries import innovative products gain product familiarity. As product familiarity increases, demand in the foreign markets expands. This attracts more players and results in manufacturing in foreign countries. (Hill W.L) This production in foreign countries slowly replaces exports of the innovative firm. In the third phase, firms manufacturing in foreign countries gain production experience and move down the cost curve. Sometimes they manage to produce the goods at a lower cost than is possible for the innovative firms. ... Of these, only three are U.S. firms, with the rest being from Western Europe, Japan, South Korea, Taiwan, Mexico, Brazil, and Malaysia. In the fourth phase, these foreign firms have adequate product experience and economies of scale to export their products to the innovator's home country. Black-and-white television sets, for example, are no longer manufactured in the United States because many Asian firms can produce them much less expensively than any U.S. firm. Consumers' price sensitivity exacerbates this problem for the initiating country. Some of the key characteristics and features of a product are its quality, styling, and performance. These characteristics are affected by consumer needs, conditions of product use, and ability to buy. The factors that affect product attributes change from country to country. For example, in the US, bicycling is a recreational activity. So buyers want their cycles to be lightweight and have the speed that is essential for rapid touring. However, in Nigeria, the bicycle is often a measure of transportation and customers prefer cycles that are heavy and durable. In Nigeria, speed and lightness are not the criteria for purchase decision-making. Looking at these four phases, one can deduce that in the first phase the product was new. In the second phase, the product was maturing. In the third and fourth phases, the product gets standardized. In phase four, the product becomes a commodity. In this phase, the product is manufactured in less-developed countries and exported to developed countries. Understanding this cycle helps international marketing managers to understand the patterns of international trade and production and helps them in preparing a logistics plan.

Analysis of primary Document.DOCUMENT 20.3 An account of the birth of Essay

Analysis of primary Document.DOCUMENT 20.3 An account of the birth of McDonald's - Essay Example There were no longer any complications. A hamburger was a fried piece of meat with bread. Cheese would cost more. It didn't matter who did the cooking it was set up the same way as though cooking became an assembly line. There were no longer waitresses or placing orders. It was to be fast and efficient. When they had their meeting, Mr Multimixer went back to his hotel room and conceived of a plan which would put McDonalds all over the country. He returned the next day and saw that the operations were the same as the day before. This was something that was new. No one cooked a hamburger with the same technique as the previous person. In 1956, they opened up the first stores, one of which was in Waukegan. They had problems and had to give discounts and send their most important people to different stores. It proved that without a good corporate headquarters and good training, the McDonalds' image of quality and service would never last. These are the basic elements to success. Opening up the first McDonalds', the corporate office realized that without the motto "QSC and V" (Quality, Service, Cleanliness and Value), they could not ask the franchisees to work with them and cook the same way. This was the first instance of name brand awareness. Early in the 1960's people knew, that they could go to any McDonald's and get the same food.

Conflict, Decision Making, and Organizational Design Research Paper

Conflict, Decision Making, and Organizational Design - Research Paper Example One way is to engage negotiation strategies. Negotiation can be observed everywhere in strong and subtle ways – in the market, haggling for the best prices, commissioning a young, talented artist for a new project; or closing a huge deal with a known company. There is more to negotiation than mere compromise. Negotiation is an interaction that occurs when 2 or more parties attempt to agree on a mutually acceptable outcome in a situation where their preferences for outcomes are negatively related. Two opposing positions come to a compromise. Lax and Sebenius (1986) add that in negotiation, a better outcome through joint action is achieved rather than when each party would act independently. The element of conflict also arises due to varying preferences and priorities of the different parties. Negotiation becomes a way to resolve such conflicts and compromise on a joint decision, usually, the middle ground stand. McGrath (1984) claims that negotiation is a mixed-motive process - the negotiating parties cooperate to reach an agreement and at the same time, compete to fulfill their own interests. From these definitions of negotiation, it is apparent that negotiators should possess several skills in order to be successful in getting what they bargain for. At the same time, negotiation entails multiple processes that occur simultaneously within each negotiating party such as decision making, research, critical judgment and effective communication, among others. Negotiating strategies involve bringing opposing parties together face to face wherein each individual or group brainstorm on their decisions for the negotiation. When each of the negotiating party becomes aware of the other’s proposed stand or idea, it then becomes the time for bargaining. In the case of business negotiations, this is the space between their reservation prices for the product or service offered and the assumed reservation price of the other party. They come up with their own BAT NA or their â€Å"best alternative to a negotiated agreement†, a strategy proposed by Fisher & Ury (1981). Thompson and Leonardelli (2004) explain that when the first cards set out the table during negotiations fail, then BATNA becomes a fall back alternative of negotiators. BATNA considers all options available for both parties including the reservation price, market information and aspiration levels of each negotiating party. Knowing the other party’s alternatives will help facilitate one’s decision-making process if these are compared with one’s own alternatives (Buelens & Van Poucke, 2004). 2. Determine how evidence-based management could be applied to the work environment you researched. Reay, Berta & Kohn (2009) defined evidence-based management as being â€Å"about making decisions through the conscientious, explicit, and judicious use of four sources of information: practitioner expertise and judgment, evidence from the local context, a critical evaluation of the best available research evidence, and the perspectives of those people who might be affected by the decision† (as mentioned in Briner, Denyer, and Rousseau, 2009, p. 19) Applied in the work environment of health care and health insurance this definition would translate to upholding high standards of care. Integration of the best available evidences from thorough research and practice should deliver high quality patient-centered care considering the patient’

Marketing Plan For Farmish Frosty Milk Marketing Essay

Marketing Plan For Farmish Frosty Milk Marketing Essay The product I intend to launch is flavoured milk named as farmish frostys milk which is mainly aimed towards young children, housewives who are the main purchasers of domestic items. But due its different flavours frosty can also cater to adults like people working in offices, as a refreshing drink, even the male population, people who are into sports activities need a refreshing drink, this can add as an energy supplement. Most of the hassle using involved in making milk with different flavours initially would be eliminated with our special flavours already added to the market shelves. The new formula with which we have introduced our product encourages the entire household to indulge in buying the frosty bottle themselves irrespective of age or gender. Frosty has emerged as a brand which pays great heed to the value of great health to our society and has produced a brand which provides an individual with energy in no time. According to a research externally a 15 ml pack of strawberry tango provides enough energy at the end of a rigorous work out to provide the individual to jog for another half an hour. Gone are the days when an individual had to take four types of vitamins every day because now with the introduction Frosty will surely become: Frosty Your daily energy supplement Frosty low fat aims at targeting the diet conscious segment of the market whereby now it becomes a complete health solution for an individual. This variety aims at providing the dieters with alternate drinks. Before, the dieters had to look at expensive milk drinks that did not even provide the basic weight control and the energy provision requirement. Frosty flavoured milk drinks consider its customers as their factor of success therefore before the launch the company conducted focus group testing and also included children in this test, as they are also a key customer group. 3. STRATEGIC PLAN AND FOCUS 3.1 Vision Statement We have just launched our company few days back in U.K and it is forecasted that the consumers will react to this product positively, reason being that the consumer has always looked for quality taste and flavoured milk, although exists in the market, those which are imported items as well as local, but with our differentiated features and natural extracts from fresh fruits and constant quality checks, we are confident that we will take up the position of market leaders in this particular product category. We forecast that frosty milk will be much consumed by place and people like: Schools Shops Supermarkets Homes Recreational parks Airports Such places are in dire need of products that provide the end result instantly; hence frostys flavoured milk, as the name says it all will provide instant energy to the tired and exhausted travellers or small kids who are traveling may need a refreshing drink. Travellers for instance, may want something that boosts their energy level. At the moment our forecasts tell us that we are just concentrating to the upper middle class and the middle class but later on we will also cater to the lower middle class and lower class, once we generate enough money to meet our costs. 3.2 Mission Statement The company aims to become a key competitor in the flavoured milk industry by being an innovative and pioneering organization, conducting business with sense of responsibility and pride, keeping customers satisfaction as a prime objective. The apprehensible standards to be set to deal with our customers, governing agencies and suppliers by being honest, fair and principled. 3.3 Goals and Objectives 3.3.1 Goals Being categorized as a market challenger we have the advantage of trying new techniques, which have not been tried before. This means that through innovative and creative brainstorming, goals set can be achieved 3.3.2 Objectives Specific In order to achieve the position of leader in the industry and hit a targeted profit we are looking to have a well enough business model / plan. Measurable After calculating sales, expenses and profit margin we assume to make some money at the end of particular period as business have to make some money out of it. So we forecast about our business in that month for the upcoming time. Achievable As every company have some Goals and objectives , we also want to achieve something out of our business. For example : In return we are looking for  £2000 2500 per month. Realistic Every business have some realistic goals that is achievable too. For example if some want to make  £5000 of profit in certain week. Yes , they can if they have some realistic business plan / model. Time related If we are looking to do business of about  £30,000 40,000 a month, for that we have to give some time in order to create such strategies that make our production fast as well as the distribution channel more efficient and effective. 3.4 Core Competencies / Competitive Advantage The key success factors that Frosty has are the USPs which make it different from the other fruit milk drinks. Firstly the experience that the company has in the juice industry has helped the company as it has the information regarding the beverage market. Apart from this the company has developed some really unique flavours, which promise to give the customer a real worth for their money. The flavors are a blend of fresh fruit and some ingenious recipes. These recipes are kept secret. The pre-product launch survey that we had carried out in different households and areas of the city proved that our Frosty provides highest energy and taste and boosts the individuals strength. 4. SITUATION ANALYSIS 4.1 Evaluation of Marketing Tools and Techniques In order to evaluate marketing tools and techniques I adopt the following three techniques Porters five forces. SWOT Analysis Marketing Audit Bargaining power of suppliers Local suppliers are mostly threatened as there is possibility from well settled retailers to import the same product from any foreign country in well enough quantity to shatter the market. In our case this kind of things may happen but we could able to stand in the market. Bargaining power of buyers In this high technological and fast moving environment most of the customers have well enough knowledge about market and that products so most of the time they But in our case this is not the problem as we are the common individual to introduce this product as we can tackle this task. SWOT ANALYSIS: Strengths: Frosty flavoured milk will be the first flavoured milk drink of the country that will be wholly produced by local raw materials, this has been achieved through the stronger ties that the company has with its local suppliers which will be providing the company with fruits that will be processed in the Frosty processing plant. As far as the milk is concerned Frosty also has an edge over its competitors, as it owns the largest network of dairy farms. One of the strengths of the company is also its most successful product of fruit juices. WEAKNESS: One of the major weaknesses of Frosty flavoured milk drinks that affect its competitive position is the low brand recall. We have just launched the product and heavy spending has been incurred in order to encourage buyers to buy more and potential buyers to try the product for the first time. We certainly know that in order to strengthen the products position the name of the product has to be on every buyers tongue. Opportunities: Frosty flavoured milk drinks will be packaged and will allow the company to take advantage of the growth opportunities of around not just some areas but all over the U.K. The company will be selling in ready to carry packs that will be made by recyclable plastic and tetra pack special packaging material called T-550 which keeps the product safer for longer. This package suits the lifestyle of not just children and teenagers but also sportsmen. Another key opportunity that the company sees is that the spending patterns of the people are changing from spending less to spending more. This means that Frosty will be targeting a market, which is spending more money due to more disposable income. Threats: The threat however that we face is that we are investing in the fast moving consumer goods market and we see that in the future due to excess competition extreme measures may have to be taken in order to survive the cut-throat competition. Another threat that Frosty faces is the threat of other beverages that may position themselves as being in competition with Frosty. So in this case frosty would have to position itself safely in order to survive indirect competition from companies such as Coke and Pepsi. MARKETING AUDIT It Involves companys analysis in both aspects internally and externally Internal External environment of the company Internal Audit: PROMOTION It includes determining the combination of tools that is advertising, publicity, personal selling, and sales promotions. Also we can determine, how to measure effectiveness, the image to pursue, the choice of media the format of messages if ads should be timed throughout the year or during peak periods or not. Promotion is any form of communication used to inform, persuade and/or remind people about an organizations or individual goods, services, image and ideas. Promotion planning is systematic decision making relating to all aspects of an organization or individual communications efforts. Since Farmish is introducing Flavored Frosty Milk, customer must first be informed about the product and its attributes. After creating awareness, promotion can be used to develop favourable attributes of the flavoured milk. With an audience category, Farmish can identify to opinion leaders, people who influence others. In addition, it should also fully understand and use the mechanisms of word of mouth communication, the process by which people express their opinion and product related experience to another person. Farmishs promotional plan will lay maximum stress on Frosty and its attributes such as excellent quality and taste. Its main objective would be of moving consumers from awareness to purchase. It will also seek to communicate its overall image of the market innovator, introducing different enticing flavours. However, the main purpose of promotional activities will be aimed at creating an image in the consumers mind that when they consume the milk they will be refreshed and will enjoy the alluring flavour. PRICE The aim is to give good value for money through good competitive prices, which result in consumer satisfaction. The pricing objective is to optimize the profits of the company and to get the return on investment. The price of the milk is lower than the price of foreign brands with comparable quality and the same quantity. Although local brands cost less but the quality offered by Frostys is greater. Pricing Method: The basic method for pricing the product is cost-plus method or strategy where a fixed percentage is added to the cost in order to determine the price at which the product will leave the company. Pricing Strategies: Primarily two pricing strategies are used in order to achieve the overall marketing objectives and the pricing objectives: Competition-Based Pricing: In order to meet competition it is essential that prices should be competitive as compared to other brands of similar quality. Penetration Pricing: This pricing is done in a way so as to attract consumers to buy the product that will enable the company to penetrate into the market and gain market share. One way to do this is by lowering the pick-up price of the product, which makes it more easily reachable for the consumer. Introducing smaller bottle sizes with less weight can lower pick-up price. Retail Prices of Farmish Frosty Milk 150 ml bottle  £0.40 P 250 ml bottle  £0.90 P 1 litre pack  £1.40 P SALES PROMOTION Sales promotion involves paid marketing communication activities that stimulate consumer purchases and dealer effectiveness.. The 3 main objectives of sales promotion is to, Generate trial and repurchase, Build market share and, To build brand image and positioning. Advertising would create a specific image in the mind of the consumer i.e. positioning. Similarly sales promotion will be carried out in a way so as to further the quality perception of the product. Sales promotion helps attract customer traffic. For example, if Farmish would offer free samples on trial in stores to draw customers. Since Farmishs Frostys Milk is a consumer product, their success depends upon satisfaction, trust and goodwill. They believe, they can best serve the needs following a consistent, fair and sensitive program of consumer communication. For that reason we set up a help line 0800-8067840 DISTRIBUTIONS Distribution decisions include determining whether to sell via intermediaries or directly to consumers, how many outlets to sell through and whether to control or cooperate with other channel members. We planned to distribute the products on our various outlets covering all over the United Kingdom. To make sure that the customer gets the milk in its original premium form, therefore we focus to distribute Frostys flavoured milk twice a week amongst the outlet. DISTRIBUTION CHART FLOW FOR FARMISH FROSTYS MILK Warwickshire Warehouses Distributors Retailers Wholesalers Consumers Personal Sales Force Institutions External Audit : Competitors: Frosty flavoured milk does not consider itself as extension to the segment consuming milk. But it sees itself as a key competitor in the flavoured milk drink industry. Our competitors are currently well settled in the market and have a major share of the market. With the launch of Frosty flavoured milk it will come in direct competition with the local and foreign rivals such as Vanilla flavoured Milk by ASDA, Yazoo drink by Friesland NESQUIK by Nestle. Frosty aims to position itself as a brand with a different image than its competitors. Frosty thinks that it should make sure that a fun image of the product is created in the minds of the customers. Frosty through its creative slogans wants to create this image. Our company considers Yazoo as the market leader in the flavoured milk industry with a high market share of the urban markets and an innovative approach of providing the customers with the new tastes. The product that we launch will have a similar approach to that of Yazoo in providing the customers with a range of totally new flavours. Nestle is as market challenger to Yazoo and is giving Yazoo a tough time with respect to increasing market share. If the leader offers a price advantage then Frosty would also do the same. It goes with any changes in packaging. Through the companies sources it has attained information that suggest that the Yazoo is planning to launch its flavoured milk in family size bottles. This information is enough to launch a major offensive against this move. This means that by the time Yazoo would launch its family size packs we would be already in the market and may even have an advantage of claiming the idea as our very own Demographics: The demographic environment mainly provides a brand structure for our company to place our product. In other words, it greatly facilitates in the market positively for products and determining its possible competitors. Almost many social classes consume flavoured milk; age and gender factors do not have a significant impact on this milk. And it could be somewhat broadly and easily categorized. Individual belonging to all sexes, and ages consume our milk. The Frosty Flavoured Milk is best been suitable for the following: Young Children Teenagers Married woman for small children Adults Old-age people Psychographics: There are people who belong to middle and upper middle-class. Modern time-conscience, busy people, students, and children who want to work hard and believe in achieving their goals, our Frosty Flavoured Milk will be source of satisfaction, energy and refreshment, and more importantly convenience and timeliness on their busy lines. The astringent and hygienically maintained flavours give its refreshing quality. Many people are not aware of the criteria of Mutual-Drinking which applies to Frosty flavoured Milk that has good quality and flavour balance, and does not need any artificial aroma. 4.2 Company Analysis Focus: The companys main focus is to attain the position of a leader itself in the Industry. Culture Our reputation for quality, taste and nutrition is best and we are also being trust by our consumers on what we do. We are also looking forward to get delighted by our consumers because of the new and innovative products that we have yet to create. Strengths As far as the milk is concerned Frosty also has an edge over its competitors, as it owns the largest network of dairy farmers Weaknesses One of the major weaknesses of Frosty flavoured milk which also affect its competitive position is due to having the low brand recall and in order to strengthen the products position the name of the product has to be on every buyers tongue Market share Currently in this highly competitive environment we are having 10-12% of market share but our aim is to acquire at least 30%-40% of the flavoured milk market share by the year 2011. The high margin would attain us the desirable market share and have all the possibilities to make our way towards the top ranking in the market. 4.3 SWOT Analysis Internal Environment of our company Frosty flavoured milk will be the first flavoured milk drink of the country that will be wholly produced by local raw materials, this has been achieved through the stronger ties that the company has with its local suppliers which will be providing the company with fruits that will be processed in the Frosty processing plant. One of the major weaknesses of Frosty flavoured milk drinks that affect its competitive position is the low brand recall The external environment of our company The company will be selling in ready to carry packs that will be made by recyclable plastic and tetra pack special packaging material called T-550 which keeps the product safer for longer Another threat that we are facing is from other beverages that may position themselves as being in competition with Frosty. So in this case frosty would have to position itself safely in order to survive indirect competition from companies such as Coke and Pepsi 4.4 Industry Analysis 4.4.1 Competitor Analysis Market position Farmish Frosty is producing flavoured milk; thus, we are competing with all the players in the. Milk industry like Countrys life organic milk, Nestle Milk flavoured milk brands like FRIJJ, Milka, Rose Milk etc. Hence our competition is highly existing and established milk brands in the market. Farmish Frosty hopes to position its flavoured milk in a totally different perspective than that of its competitors by offering convenience for all household individuals. Market shares SWOT 4.4.2 Collaborators Subsidiaries, joint ventures, and distributors, etc. 4.4.3 Customer Analysis Number Type Value drivers Decision process Concentration of customer base for particular products 4.4.4 Porters Five Forces 4.4.4 Porters Five Forces 4.5 Climate/Environmental Analysis Macro-environmental STEEPLE analysis: Social and cultural or demographic Technological Economic and Supply/Demand Environmental (natural) Political Legal Ethical 5. MARKET-PPRODUCT FOCUS 5.1 Marketing and Product Objectives 5.2 Market Segmentation Target Market In order to approach our target consumers, Farmish divided the market out in different segments. These segments were taken to be the potential markets having the most return. Segmenting was done under the following core elements. Geographic Segmentation: In the geographic segmentation, we first went for the population factor. We started our launch from the main parts of UK. We launched frostys milk first in London where we aimed at the renowned retail stores and super stores like Asda Tescos and then in Manchester and Birmingham.. This was a good start as we have gained sales instantly. After only a matter of two to three months we gained 15% market share in London. Greater market share in London was due to the cosmopolitan city. Demographic Segmentation: In the demographic segmentation, our primary concern was the Age factor. In that, we are willing to address the youngsters from the age of 5 and above. Usually milk is associated with young children, so in our initial launch we targeted the young children and also the teenagers. Other than that, we are also concerned for the family life cycle; we chose families, which were primarily young married couples with young children as our potential targets. We preferred these families to belong to the upper and middle classes. We also preferred educated people with good buying power. Income was another factor we took into consideration, as we are not focusing on the rural or suburban areas, but more on the urban cities, mainly the upper middle class segment. As the population distribution and usage pattern shows that flavoured milk as a product is mainly consumed in the upper class, upper middle and middle -middle class. So frosty will also penetrate in this particular segment with different marketing programs. Individuals who greatly value quality, convenience and time, those who are trend following, energetic and outgoing also come into our target as our proposition. The family life cycle limits should also be increased to cover all the following categories as well. Bachelors Young married Young married with young children And families with young children Behavioural Segmentation: Consumers justify the consumptions of milk for the benefit of releasing fatigue and lethargy, as milk gives an individual a feeling of refreshness and instant energy, in a way recharging a person. By behavioural factors we can easily depict what sort of consumers would be best fitted for our flavoured milk. It is of interest to note that the role of flavoured milk can vary differently during different parts of the day categorized as follows: Breakfast Drink: Our milk will be aimed towards the morning drinkers of milk, usually school going children, as energy drink. It serves an energizer and with our special flavours, given the amount of energy they bring, using strawberries, mango, vanilla etc, add to a part of a young child growth and is also good for the body as a whole. Is can also be used by teenagers, as the trends today are changing and much of our culture is being influenced by the western culture and we find that having milk and juices in the morning as at breakfast time has become a normal norm. Mid-Evening Drink: during the evenings frostys milk can also be used as an instant energizer to those individuals who are into sport activities, people who do vigorous exercises. Over here, we can even segment on the basis of health conscious people who want to maintain a healthy diet and cut on high fat food, for that as well, we have our separate line for low fat flavoured milk, which comes in all flavours. So clearly we can say that our product will be catering to both males and females who play sports. The only difference being that males want something refreshing to quench their thirst and females want an energizer drink which is low in fat, so out flavoured milk with cater to the needs of both the genders. Many school going children would also want the milk as part of their after play, coming to their mothers and asking for a cold glass of flavoured milk. Night Drink: can be used to relieve oneself from the daylong tension and fatigue. Even adults can have this drink before going to bed, as it tends to soothe ones mind with the days long work. We can segment our markets on the basis of consumer usage rate, those individuals who are more loyal to flavored milk can be targeted with more diligence and we can use appropriate strategies to attract potential consumers towards our product. Psychographic Segmentation: In the Psychographic segmentation, people who are conscious of their life styles should also be brought in the target market. The concept of leading a casual life with flavoured milk as a daily refreshment drink should be introduced. Flavoured milk should be made a substitute for other drinks such as juices and fizzy drinks for the consumers who are food value conscious. With our frostys milk being introduced in tetra packs as well as cans it would add to the lifestyle of the elite class, and would also be easy to carry around for young children as a snack pack for their lunch periods. 5.4 Point of Difference Because of our close ties with our suppliers and our own dairy farms the acquiring of the raw materials is easy and cheap which gives us an edge over the competitors and gives us an advantage in pricing our products this makes that we can lower our price and still gain the same advantage 5.5 Positioning

Lord Of The Flies - Ralph Monologue Essay -- English Literature

Lord Of The Flies - Ralph Monologue Should never have let this happen. Should never have let this happen. ===================================================================== (Ralph shaking his head) Jack’s an idiot, bloody idiot. Divide and rule. What does he think he’s playing at? Does nobody want to go home? I miss my family. Don’t they miss theirs? I just can’t understand (sighs). What’s wrong with him? It’s his fault we’re still here on this stupid island. He should have watched the fire like we said, not disappear off into the jungle. Showing off, â€Å"I cut the pig’s throat.† So what. Who cares! We can all do that if we want to, anyone can be a hunter. It’s so pointless, he did it on purpose we were nearly there. He did it on purpose, I know he did. (Ralph quietens down momentarily appearing thoughtful) If only Jack had done as he was told we would never missed that ship. Stupid face painting, do that at six not at his bloody age. (Kicks the ground in exasperation, throws his hands around his head grabbing his hair) When we worked as a team, cou...

English Importance in the Next Few Years

The topic under discussion is that â€Å"compare the importance of English to the other major languages of the world and then tell whether it will be able to sustain its superiority in the next hundred years†. I am for the topic. A language is a systematic means of communication by the use of sounds or conventional symbols. It is the code we all use to express ourselves and communicate to others. It is a communication by word of mouth. It is the mental faculty or power of vocal communication. It is a system for communicating ideas and feelings using sounds, gestures, signs or marks. Language therefore remains potentially a communicative medium capable of expressing ideas and concepts as well as moods, feelings and attitudes and thus makes humans different from other living beings. The latest and the most advanced discoveries and inventions in science and technology are being made in the universities located in the United States of America where English language is the means of scientific discourse. The importance of English as a spoken language began as a result of the colonial era, when European powers took to the seas in order to find new lands and natural resources. The effects of that time can still be felt in the number of English speakers in India, select parts of Asia and Africa, and North America. The influence of English grew stronger in the 20th century, with the increased mobility of populations, the growth of the United States as an economic power, and the presence of international media in everyday life. As of 2010 there are fewer native speakers of English than Chinese, though English is spoken in more places, and more people speak English as a second language. The importance of English in business comes from its use as a lingua franca, or a means of communication between speakers of two different languages. Many of the world's top languages function this way, including French, Russian and Arabic, but English still has the widest reach. A South Korean businessman traveling to meet the head of an Argentinean conglomerate in Germany will expect the common language for all to be English. Aside from the United Nations, many other international organizations operate in English. After World War II, key financial institutions were created in English, including the International Monetary Fund and the World Bank. The World Trade Organization and a variety of other UN affiliates such the World Food Program and the World Health Organization use English in spoken and written communication. Five of the largest broadcasting companies (CBS, NBC, ABC, BBC and CBC) transmit in English, reaching across the world through satellite television and local holdings. Estimates for the number of people using the Internet in English lie only slightly ahead of users in Chinese, but well ahead of Spanish and other major languages. In the publishing industry, English is also well ahead: 28 percent of books published annually are in English, and the market for books in English for second language speakers is growing. English currently dominates in science and technology, a position that it took over from German after World War I. Scientific journals publish in English, and many researchers, especially in physics, chemistry and biology, use English as their working language. The historical circumstances of India (having been ruled by the British for over two centuries) have given the Indians an easy access to mastering English language, and innumerable opportunities for advancement in the field of science and technology. Many Indians have become so skilled in English language and have won many international awards for creative and comparative literatures during the last few years. Sometime ago, an Indian author, Arundhati Roy, won the prestigious booker prize for her book â€Å"The God of Small Things†. Her book sold lakhs of copies all over the globe. According to the 2004 World Factbook, 49 countries list English as their official language, not counting the United States and the United Kingdom, which do not list any official language but use predominantly English. In 2001, a poll of the 189 member countries in the United Nations showed that 120 of them preferred to use English to communicate with other Over the years, English language has become one of our principal assets in getting a global leadership for books written by Indian authors and for films made by Indians in English language. A famous Indian movie maker Shekhar Kapoor’s film â€Å"Elizabeth† has got several nominations for Oscar Awards. It does not require any further argument to establish the advantage English language has brought to us at the international level. English language comes to our aid in our commercial transactions throughout the globe. English is the language of the latest business management in the world and Indian proficiency in English has brought laurels to many Indian business managers. English is a means not only for international commerce; it has become increasingly essential for inter-state commerce and communication. English language comes to our aid in our commercial transactions throughout the globe. English is the language of the latest business management in the world and Indian proficiency in English has brought laurels to many Indian business managers. English is a means not only for international commerce; it has become increasingly essential for inter-state commerce and communication. Some of the states of India are witnessing popular increase in public demand for teaching of English language from the primary classes. Realizing the importance, recently, the Minister of Indian Railways, Laloo Prasad Yadav, demands teaching of English language in schools. The great demand for admission in English medium schools throughout the country is a testimony to the attraction of English to the people of India. Many of the leaders, who denounce English, send their own children to English medium schools. Many of the schools in the country have English as the sole or additional medium of instruction. A language attracts people because of the wealth of literature and knowledge enshrined in it. English poses no danger to Indian languages. The Indian languages are vibrant and are developing by the contributions of great minds using them as their vehicle of expression. English is available to us as a historical heritage in addition to our own language. We must make the best use of English to develop ourselves culturally and materially so that we can compete with the best in the world of mind and matter. English language is our window to the world. English language is one tool to establish our viewpoint. We can learn from others experience. We can check the theories of foreigners against our experience. We can reject the untenable and accept the tenable. We can also propagate our theories among the international audience and readers. We can make use of English to promote our worldview and spiritual heritage throughout the globe. Swami Vivekananda established the greatness of Indian view of religion at the world conference of religions in Chicago in 1893. He addressed the gathering in impressive English. Many spiritual gurus have since converted thousands of English people to our spirituality by expressing their thought and ideas in masterful English. English has thus become an effective means of promoting Indian view of life, and strengthening our cultural identity in the world. CONCLUSION: Generally, Standard English today does not depend on accent but rather on shared educational experience, mainly of the printed language. Present-day English is an immensely varied language, having absorbed material from many other tongues. It is spoken by more than 300 million native speakers, and between 400 and 800 million foreign users. It is the official language of air transport and shipping; the leading language of science, technology, computers, and commerce; and a major medium of education, publishing, and international negotiation. For this reason, scholars frequently refer to its latest phase as World English. Thus English is evitable. Thus English will never loose its superiority even in the next hundred years,

Research Evaluation Tables Essay

Through this study, Henri intended to determine whether dynamism in performance measurement systems was appropriate for any change an organization underwent, or if there were circumstances where revision to the performance measurement systems were not needed.  Henri also intended to determine if the link between dynamic performance measurement systems and the performance of an organization were contingent on a level of internal or external change. The third goal of this study was to add additional data on this subject to the scant body of research available on the dynamism of performance measurement systems. | Research Methods| Henri used quantitative/confirmatory analysis in this study. Henri used a mail survey to gather data. The survey used seven point Likery-type scales to assess changes to the performance measurement systems, to determine innovativeness and learning orientation of the organization and organizational performance. All of the tools used in the questionnaire were validated in advance. | Audience| Henri focused this study on two main audiences. The first was to provide information to manager, executives, and professionals charged with running organizations. Henri also intended to add additional research for managerial accounting literature. | Research Evaluation| The researchers in this study used Likert Scale questions to assess performance measurement at the organization. Likert Scales are frequently used when a researcher wants to measure attitudes about a certain topic (Plano Clark & Criswell, 2010). The researchers also demonstrated the validity of the study by having experts in the field test the instrument in three different groups and provide feedback (Plano Clark & Criswell, 2010). One problem with this study was the response rate was only 24 percent which increases the risks of bias in the study (Bowling, 2005). This study is written to cover the topic of how performance measurement should change, and when, which is a practical topics for managers to review. The overall conclusion of this study found organizations willing to periodically review performance measures have better overall organizational performance. This information would be beneficial to my agency because we use performance measures to make decisions in the organization. Evaluating performance measures to ensure they are still applicable to our work will allow us to adjust performance measures to increase overall organizational performance. McCoy and Kinyua completed a cross-sectional study reviewing General Find disbursements over a 12-month period. McCoy and Kinyua chose to look at funding instead of expenditures because they determined it was more accurate and completed. The researchers looked at the population of the countries, the income levels, government funding and also funding sources to identify countries in need of disbursements from the Global Fund more than others. The data was all collected from spreadsheets that were found on the Global Fund website. The date was prepared and present in text, tables and charts. | Audience| This study was intended for executives and decision makers linked to the Global Fund, government officials, donors and health care professionals in the countries receiving money from the Global Fund. | Research Evaluation| This study took the information from public documents located on the Global Fund website. The complete information could be analyzed and because it was factual information and not interview data there were fewer opportunities for bias in the data (Plano Clark & Criswell, 2010). The esearchers in this study followed the process of quantitative data analysis (Plano Clark & Criswell, 2010). A significant problem with this study and the recommendations are the external factors in each country which guide leaders in how they decide to spend funds obtained. Each country is different and many of the countries served have had documented corruption problems which could influence the reliabilit y of the information. This information and process used is useful for the policy makers the study was intended for, but for practical management it is not specific in making recommendations for changes. This process could be used in more practical ways if the planning led to gathering data specific to the situation. The process of determining how to disburse funds depending on need could be useful in my organization. We have a fund to provide financial assistance to patients that are not able to pay for services. Looking at this study, it is important that we develop some methods to determine need based on other funding sources to more objectively determine funding.